Teaching yoga requires passion. Absent of that, no amount of marketing or training will make you a success. Working too many hours, close to burnout, and wondering if the only way to make more money is to work even harder. I’ve been there. I’ve been at the point where you stop enjoying your work because you’re stressed out trying to make ends meet. But, I promise, there is a way to be in alignment with the path of yoga and still feel abundance financially.


Remember what you used to love about yoga.

Is it the quiet time for yourself? A chance to meditate? Pushing your body and soul to new limits? Define your passion.

How did you begin practicing yoga? When was your first class? Why did you choose to become a yoga teacher, studio owner, or retreat leader? Go back to that spark.

Remember all the things about yoga that bring you joy. Write them down and put it in a place you see every day. When you start and end your day with a reminder of your passion, you bring a reignited energy to everything you do. This sort of positive energy is necessary for success.


Do not neglect your personal practice.

This is key. You owe it to yourself and to your students to bring passion back into your life. If you’re not enthused about what you’re teaching, how can you add value to your students’ lives? If you want to work with your students in a deeper and more committed way, you must first take care of yourself.


Yoga is more than a physical practice. It is also a mental and spiritual journey.

If you’re struggling to find time for your practice, start small with things that bring you joy and that are aligned with the teachings of yoga.

In some philosophies, the ultimate goal of yoga is moksha. This means freedom, letting go, liberation, release. Stimulate moksha in small ways every day. Do you love being in the sun? Take a break and go for a walk outside. Eat a healthy snack. Take 30 seconds to do a breathing meditation. Let go of the negative mindset of “not having enough” time, energy, money, freedom. Just do something for YOU. When you nurture yourself, there is a domino effect of success in your life.

Ultimately, your passion will allow you to make an impact on the world while inspiring others. When you make your passion palpable, your obstacles diminish and your abundance grows.

Ryan Rockwell (“The Yogi Marketer”) turned his passion for yoga and marketing into a career as one of the most sought after marketing strategists. His focus is representing individuals and companies who have a conscious voice. This includes marketing for Yoga Journal, National Geographic, Vegetarian Times, Backpacker, Climber, and True Nature Yoga. Ryan’s work has evolved into helping other yoga teachers share their gifts with the world.
Learn more about Ryan here.