Yoga is a mental, physical, and emotional journey with a deeply rooted history. The practice of yoga is unique to each person, yet the results and benefits are appreciated universally. It’s no surprise that in 2015, yoga was named one of the fastest growing fitness trends of the year. (Thompson, Walter R. Ph.D., FACSM) What’s contributed to this quick rise?? I have no doubt that effective social media marketing, and the instant access to endless information from yoga influencers, has completely transformed the yoga world.
Facebook is the most popular social media platform of 2016 with over 1 billion users. (That’s three times the size of the United States and almost as great as China’s population.) But, the most influential yogis are using MANY platforms, and usually not just one. YouTube, Instagram, Pinterest, and even LinkedIn are useful tools and have mega outreach.
Tech savvy yogis are sharing millions of photos and videos each day. By sharing their passion with a loyal community of social followers, they eventually create a real-life tribe of true followers. You can achieve the same results whether you’re a yoga noobie, teacher, or studio owner – you have the power to create a unique brand and attract your desired clientele.
Whatever your chosen platform, it is important to consider the following tips + tricks:
1. Your social media profile is your digital brand, resume, and proof of expertise. You want your brand to be as whole and clear as possible, with easy to find information. Be sure to provide contact information. Personalize your page with photos of YOU. Don’t forget to change your profile picture often and update your content constantly. The focus of your page should be on yoga and the benefits it will bring to your students. Be subtle with advertisements, so your followers don’t feel like they are being spammed.
2. Connect with your students. Most are reticent when it comes to interacting with their yoga teachers on a first day in class, so it is your duty to take initiative! Send them a PM or if they left an e-mail address for you after class, email them. This can help you communicate with them better. Which brings me to my next point…
3. Start a newsletter. Curate your best tips, sequences for wellness, pointers and healthy recipes and send them out 2-4 times per month. If the information you offer is interesting enough (surely, it will be), your students will be compelled to share it with their friends and family.
4. Social media is about engaging. Take the time to be genuine and engage. Make sure that your followers read your posts, and focus on the students.
5. Remember to foster relationships with fellow yogis. Some of the very best opportunities will come your way after reaching out to people that are doing the same thing you are, or who may have more experience. Reach out to them through their pages, check out their websites, see what they are offering and get inspired by their work.
6. Answer questions. Make sure you acknowledge and anticipate questions from students and take time to answer them on your platform of choice, be it a blog, your newsletter or your Facebook page. Many people will benefit from the answer to one person’s question.
These are effective tools and it is up to you, yoga teacher, to use them properly! Ask yourself: how can I enrich my students’ lives even when they’re not in the studio? How can I add value to their lives in ways that support their practice? If you are grounded in what you’re meant to do, it’ll be easier to convey that message via social media in a successful and genuine way.